08:00 - 19:00

Irish Media Study Tour Day 1

After introductions and an executive briefing on the Irish market, visit five leading news media companies. End the day with an executive-level de-brief over drinks.

08:00 - 08:15

Study Tour: Meet in lobby of the Clayton Burlington Road hotel

08:30 - 09:30

Study Tour: Executive Briefing of Irish media market

09:30 - 11:30

Study Tour: Visit Mediahuis Ireland

11:45 - 12:45

Study Tour: Lunch

12:45 - 14:45

Study Tour: The Irish Times Group

15:00 - 16:30

Study Tour: Visit Newstalk

17:00 - 18:00

Study Tour: Debrief of the day and drinks (on INMA)

09:00 - 09:20

Newsroom Innovation Hub: Welcome, vision, and logistics for Newsroom Innovation Hub

Paint the landscape of newsroom innovation and then dive deeper into data fluency and user needs in remarkable case studies that are changing the news industry.

09:15 - 11:00

Study Tour: Visit Business Post

09:20 - 10:00

Newsroom Hub: Keynote: Reinventing newsrooms for the new era of AI

Jess Awtry, Vice President, Digital Strategy & Communications, Pew Research Center, United States

11:30 - 13:30

Study Tour: Visit RTÉ (Raidió Teilifís Éireann)

10:00 - 12:15

Newsroom Hub: Module 1: How newsrooms are deepening engagement and using data effectively

13:30 - 14:30

Study Tour: Lunch at RTÉ

13:30 - 15:45

Newsroom Hub: Module 2: How newsrooms are using AI and automation to unlock efficiencies and spark innovation

15:00 - 16:30

Study Tour: Visit The Journal.ie

16:00 - 17:00

Newsroom Hub: Tour of The Irish Times newsroom

16:30 - 17:00

Study Tour: Debrief of the Irish Media Study Tour

17:00 - 18:30

Newsroom Innovation Hub & Study Tour: Drinks on Newswhip

Join Hub & Tour colleagues for a drink around the corner from the Irish Times in a quintessiential Irish Pub called "Mulligan's". Drinks paid by

08:30 - 11:30

Board and committee meetings (private)

INMA’s Europe Division Board of Directors and association committees will meet privately this morning.

09:00 - 10:45

Newsroom Innovation Hub: Module 3: What newsrooms can learn from content creators

11:00 - 12:00

Newsroom Innovation Hub: Closing keynote: From inspiration to action

11:30 - 17:00

European News Media Conference

After a lunch for conference participants, jump into an afternoon of programming focused on the state of news media, keynotes, and rapid-fire case srtudy presentations.

11:00 - 12:45

Conference: Registration and welcome lunch

Pick up your registration credentials over lunch before settling into an afternoon of conference sessions.

13:00 - 13:15

Conference: Welcome and introductions

13:15 - 13:45

Conference: State of the global news media industry

13:45 - 14:15

Conference: Assessing digital maturity and bridging capability gaps

14:15 - 15:00

Conference: Networking Break

15:00 - 15:30

Conference: Implementing strategy in an AI world

15:30 - 16:30

Conference: Case studies on GenAI for productivity gains

16:30 - 17:00

Conference: Fireside chat with Peter Vandermeersch

17:00 - 17:05

Conference: Takeaways of the Day

19:00 - 22:00

Conference: Welcome Reception

Expect a warm welcome to Dublin at this years conference opening reception; held at Medley, former printing press venue of The Irish Times! Be welcomed to Dublin in style with a classic Irish evening at a place with a wink and a nodd to former newspaper days, amid networking with peers from throughout Europe.

08:30 - 17:00

European News Media Conference

Today’s conference sessions will mix keynotes with 7x7 sessions with parallel sessions to cover a breadth of news media rarely covered by news industry conferences.

19:30 - 23:30

Conference soiree at the Guinness Storehouse

Join INMA for a conference reception and dinner you’ll never forget at the world-famous Guinness Storehouse. Music, memories, and Ireland’s black gold will be in abundance.

08:30 - 09:15

Conference: Morning coffee

09:15 - 09:30

Conference: Welcome Back

09:30 - 10:00

Conference: Brand Impact on a Lean Budget: Practical Plays to Test and Scale

10:00 - 11:00

Conference: 7x7s on audio and podcasts

11:00 - 11:45

Conference: Pricing in motion: mastering the art of dynamic strategies

11:45 - 13:00

Conference: Lunch and deep dive with speakers

13:00 - 15:00

Conference: Parallel sessions: revenue case studies on advertising and consumer revenue

15:00 - 15:45

Conference: Networking break

15:45 - 16:15

Conference: Subscriptions and advertising: a match made in heaven

16:15 - 16:45

Conference: Agentic AI and how the biggest tech moment of our time intersects with media.

16:45 - 16:50

Conference: Takeaways of the day

16:50 - 17:30

Conference: Deep dive with speakers over networking drinks

19:00 - 23:00

Conference: Conference dinner at The Guinness Storehouse

09:00 - 13:00

European News Media Conference

Wrap up the conference and Media Innovation Week with final keynotes, a 7x7, and a wrap-up that will send you home with ideas to share – punctuated by closing drinks.

09:00 - 09:05

Conference: Welcome Back

09:05 - 09:35

Conference: Amplify your impact: Harnessing digital influence for news media success

09:35 - 10:15

Conference: Case studies on engagement & reaching young(er) audiences

10:15 - 11:00

Conference: Networking break and deep dive with speakers

11:00 - 11:40

Conference: Conference: Case studies on product, tech and print automation

11:40 - 12:10

Conference: The future of product

12:10 - 12:30

Conference: Takeaways of the day and Closing words

12:30 - 13:30

Conference: Closing drinks and deep dive with speakers

Before bolting to the airport or train station and the trip home (or back to the office), join INMA for a closing lunch and drinks and a final deep dive with speakers.