10:00 a.m. - 10:20 a.m.
(New York time)

What INMA has learned about product and tech in 2025

In this introductory session, we will distil INMA’s global research into product and tech. Expect practical insights on evolving audience behaviours, emerging technologies, and lessons publishers can apply immediately for sustainable growth and innovation.

10:20 a.m. - 11:00 a.m.
(New York time)

Ruthless optimisation for core customers

This session explores why doubling down on loyal customers is essential. Learn strategies to prioritise value, streamline products, and sharpen focus — ensuring core audiences remain the bedrock of sustainable revenue.

11:00 a.m. - 11:45 a.m.
(New York time)

How media companies are preparing for search zero

Discover how publishers are responding to declining referral traffic and AI-driven discovery shifts. Practical case studies reveal strategies for resilience, direct relationships, and building visibility in a search-independent future.

11:45 a.m. - 12:00 p.m.
(New York time)

Lessons from INMA's Media Tech & AI Week in San Francisco

Get an insider’s recap from INMA’s San Francisco programme. Key trends, standout case studies, and forward-looking insights on how AI, product, and tech are reshaping news media worldwide.