Discover why subscription bundles are transforming publisher economics, the emerging design rules for success, and how leaders are reshaping engagement and retention.
Learn why churned readers represent publishers’ biggest untapped opportunity, and how smart win-back strategies, one-click reactivation, and behavioural nudges can outperform new acquisition efforts in driving long-term revenue.
Explore Google’s new Offerwall and its impact on publisher monetisation. See how frictionless surveys, ads, and pay-per-article models can complement subscriptions and unlock incremental revenue growth.
Analyse the global surge in paid news adoption, the role of bundling and strong news cycles, and what publishers must do to maintain momentum in a maturing market.
Cut through the hype around AI-driven search disruption. This session outlines practical steps publishers can take to strengthen direct audience relationships and safeguard conversion flows against platform dependency.
After seven years, INMA's Readers First Initiative has set the news industry standard for insights and innovations into the constantly changing and growing world of media subscriptions. In this closing wrap-up, hear what INMA has in store for 2026 — including the emerging themes.