10:00 a.m. - 10:15 a.m.
(New York time)

Welcome and introductions

In this opening session, distill the key learnings from the first seven months of INMA's Advertising Initiative and weave it into today's town hall with a focus on direct demand and first-party data, video, automation and AI, programmatic, and revenue beyond ads.

10:15 a.m. - 10:40 a.m.
(New York time)

Cutting out the middlemen: Direct demand and first-party data

Publishers are losing billions to ad tech intermediaries. This session shows how direct advertiser relationships and data-driven engagement models unlock sustainable revenue growth in the AI-disrupted advertising economy.

10:40 a.m. - 11:05 a.m.
(New York time)

The video-first future: From CTV to short-form

Digital video and short-form vertical formats are overtaking print and legacy channels. We’ll explore how publishers can lead in the video-first era and monetise attention with innovative formats.

11:05 a.m. - 11:30 a.m.
(New York time)

Automation, AI, and the “outcomes age” of advertising

From prompt-driven workflows to AI-powered measurement, publishers must prepare for the outcomes age where advertisers buy against performance, not reach. Learn how automation is reshaping ad operations.

11:30 a.m. - 11:55 a.m.
(New York time)

Programmatic reinvented: Transparency, trust, and value creation

Programmatic remains essential but flawed. This session explores how publishers can push for greater transparency, improve yield, and reclaim value in a system long tilted toward intermediaries and opaque practices.

11:55 a.m. - 12:20 p.m.
(New York time)

Beyond ads: Diversifying revenue with events, creators, and commerce

Advertising decline demands bold diversification. Discover how publishers are driving growth through branded content, live experiences, influencer networks, audio, and affiliate commerce to build resilient, multi-stream revenue models.

12:20 p.m. - 12:30 p.m.
(New York time)

What's next for INMA's Advertising Initiative

After a bold re-start to the Advertising Initiative this year, wrap up today's town hall with a look to priorities in 2026 — and how you and your teams can get involved.