A high-level overview session anchored in INMA research and global member insights. This discussion would set the stage by exploring how GenAI is transforming newsroom workflows, reshaping editorial strategies, and challenging traditional business models. The focus: what media leaders need to know today to stay competitive tomorrow.
A practical session highlighting how publishers are deploying GenAI to automate repetitive tasks, streamline reporting processes, and optimise content creation. Case studies will illustrate what is actually paying off—separating hype from tangible results.
This session showcases successful experiments and products where GenAI directly connects with readers. From personalised news feeds to interactive storytelling, participants will learn how innovative publishers are creating new touchpoints, deepening engagement, and opening fresh revenue streams.
Many publishers remain stuck at the pilot stage. This session dives into the challenges of moving from sandbox experiments to strategic, organisation-wide deployment. Leaders will share how they overcame barriers in governance, ethics, technology, and change management to embed AI into the fabric of their business.
A forward-looking conversation on what’s next. Topics will include regulatory trends, ethical considerations, intellectual property debates, and the balance between innovation and public trust. The aim: to prepare participants for the long-term implications of scaling GenAI responsibly and sustainably.