The INMA Media Subscriptions Summit is part of the 4-year-old Readers First Initiative, which aims to surface global best practices in the art and science behind digital subscriptions for media companies.

No single project has impacted the news industry in recent years as the Readers First Initiative, positioning INMA as a guide and mentor for digital subscription growth.

Led by Subscriptions Summit curator and INMA researcher-in-residence Greg Piechota, the Readers First Initiative has upgraded the subscription game of publishers worldwide since launched in 2018.

If you are an INMA member, check out these subscription resources:

Blog
Here are Greg’s latest insights into digital subscriptions

Newsletter
1,000+ subscribers to Greg’s insights into reader initiatives worldwide

Meet-ups
Meet-ups about subscriptions, light readers, newsletters, young subscribers

Reports
Recent reports cover light readers, B2B, subscription pricing

Presentations
Recent presentations from Readers First master classes

Best practices
Global best practices in subscriptions from Global Media Awards

Summits
Includes 2021 (virtual), 2020 (New York), 2019 (Stockholm), 2018 (London)

Slack channel
300+ members participating in subscription discussions

Readers First briefings
Ask Greg anything about subscriptions and gain unparalleled insights (must be an INMA corporate member)

Business model innovation perspective

• Best consumer revenue models
• Consumer-centric products and services
• Reinventing news media operating models
• Leading transformation and innovation

Organisation perspective

• Newsrooms and journalism worth paying for
• Product teams and great news experiences
• Marketing teams and people-focused acquisition and retention
• Analytics and data informing decisions
• Leadership and change management

Marketing goal and function perspective

• Growing the reader revenue business
• Retaining customers forever
• Understanding readers
• Innovating with products and services
• Leading change in news organisations