The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of nearly 20,000 members at 900+ news media companies in 77 countries, representing tens of thousands of news brands.

What we do

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, product, advertising, and the emerging relationship with Big Tech platforms.

Mission

INMA’s mission is to inspire news media companies to embrace business practices that sustain impactful journalism:

• To build communities of best practice and facilitate the exchange of ideas, expertise, benchmarks, and experiences.
• To distill the collective knowledge of members into insights that grows audiences, transform brands, and ensure the financial sustainability of news media companies.
• To identify and recognise excellence in vital areas such as subscriptions, data, product, advertising, newsrooms, and the business of journalism.

Readers First Initiative

As part of this mission, INMA runs the news industry’s premier project dedicated to creating a road map for media subscriptions, the Readers First Initiative. The Subscription Summit runs under the guiding hand of this world-class initiative.

To learn more about the INMA community, click here.