About
2025 Generative AI Town Hall
In this end-of-year town hall, we’ll summarise 2025’s breakthroughs from INMA’s Generative AI Initiative — spanning editorial automation, content personalisation, governance, workflow integration, and revenue applications. Featuring global case studies and ethical frameworks, we’ll explore how publishers are responsibly leveraging GenAI to boost efficiency, creativity, and competitive advantage across the media business.
The GenAI Town Hall is based on the learnings distilled by Sonali Verma, GenAI Initiative lead for INMA, across more than 125 meetings delving into best practices focused on efficiencies and productivity in newsrooms, advertising and marketing, and operations.
Generative AI Initiative
INMA’s Generative AI Initiative looks at how media companies are practically using generative AI to strengthen their business – concrete, innovative use cases of GenAI by news publishers … for news publishers.
Among deliverables INMA members have received in 2025:
- Newsletters and blogs: 23 bi-weekly newsletters and 50+ blogs based on original interviews and insights with GenAI leaders at media companies.
- Slack channel: Hundreds of posts by Sonali on developments around the news industry with GenAI, along with feedback from INMA members.
- Webinars: 10 Webinars dissecting the GenAI landscape at media companies, mostly case studies.
- Reports: Reports about GenAI focused on 31 common practices distilled across the INMA network and 10 media-specific problems to be solved by GenAI.
- Master class and seminars: An April master class looked at AI to create personalised content, AI to personalise products, and AI to understand and monetise audiences. A World Congress seminar in New York, South Asia Conference sessions in Mumbai, and a CEO Roundtable session in Napa Valley on the subject focused on the c-suite’s intersection with GenAI.
- Ask Me Anything sessions: Sonali has conducted more than 30 high-impact Ask Me Anything sessions with INMA corporate members — via Zoom, in person, via e-mail, and by way of a myriad of other member-exclusive channels.
